Any new online business owner or website owner needs to know search engine optimization to drive traffic to their site. To do this, you will need to require the basics of SEO. This is a very basic insight into what you need to do to optimize your site from start to finish.
The first step is always going to be identifying your keywords. Use the Google Ad-words keyword tool to help you find the primary keywords searched for that are relevant to your product or service. You should be looking to collect 10 – 15 high relevancy and high traffic keywords.
Once you have these keywords in play, your SEO efforts need to change to focusing on building a decent size keyword list. You should use all your primary keywords to find different variations. These keywords will be used in the body of your website content, and the primary 10 – 15 keywords need to be used in your page URL’s and tags.
Ok, it is time to implement these keywords into your site. The primary words 10 – 15 need to be placed in your URL, title tag, heading tags and Meta tags. You should also consider using them in the ALT attribute if you have images on your page.
The keyword variations need to be used in the body of your main content. Try to keep them dense in the first 100 words of your site, however not so dense that it looks spammy. The average keyword density for a site should be between 3 – 8 percent.
Now as a final on page factor, you need to ensure you site has no usability problems or visibility problems. Submit you site to google webmaster tools and manually check your site for broken links. Ensure that all you pages can be found no more than three levels from the home page or 3 link clicks from the home page.
Your biggest challenge is going to be off page optimization and building quality back links to your site. You can article market, send out press releases, become involved in communities within your niche leaving your link in comments or you could just ask other webmasters. However, there are three important aspects to remember when building links. One, make sure the link is from a relevant page, two make sure it is from a page with a high Page-rank and three, ensure you anchor your text with your primary keywords. This all creates relevance and helps Google list your site under the correct keywords.
SEO is a waiting game even for an SEO consultant. The skills required to perform effective search engine optimization will take time to learn and understand; however there is lots of free info available online and through SEO communities.