The Basics Of SEO


seo chalkboard

Any new online business owner or website owner needs to know search engine optimization to drive traffic to their site. To do this, you will need to require the basics of SEO. This is a very basic insight into what you need to do to optimize your site from start to finish.

The first step is always going to be identifying your keywords. Use the Google Ad-words keyword tool to help you find the primary keywords searched for that are relevant to your product or service. You should be looking to collect 10 – 15 high relevancy and high traffic keywords.

Once you have these keywords in play, your SEO efforts need to change to focusing on building a decent size keyword list. You should use all your primary keywords to find different variations. These keywords will be used in the body of your website content, and the primary 10 – 15 keywords need to be used in your page URL’s and tags.

Ok, it is time to implement these keywords into your site. The primary words 10 – 15 need to be placed in your URL, title tag, heading tags and Meta tags. You should also consider using them in the ALT attribute if you have images on your page.

The keyword variations need to be used in the body of your main content. Try to keep them dense in the first 100 words of your site, however not so dense that it looks spammy. The average keyword density for a site should be between 3 – 8 percent.

Now as a final on page factor, you need to ensure you site has no usability problems or visibility problems. Submit you site to google webmaster tools and manually check your site for broken links. Ensure that all you pages can be found no more than three levels from the home page or 3 link clicks from the home page.

Your biggest challenge is going to be off page optimization and building quality back links to your site. You can article market, send out press releases, become involved in communities within your niche leaving your link in comments or you could just ask other webmasters. However, there are three important aspects to remember when building links. One, make sure the link is from a relevant page, two make sure it is from a page with a high Page-rank and three, ensure you anchor your text with your primary keywords. This all creates relevance and helps Google list your site under the correct keywords.

SEO is a waiting game even for an SEO consultant. The skills required to perform effective search engine optimization will take time to learn and understand; however there is lots of free info available online and through SEO communities.

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How To Become A Graphic Designer

a graphic designer sitting at her work desk on a computer

Graphic design is a discipline of artistic expression; skills of a graphic designer ensure steadier incomes compared to other creative fields. For example, graphic designers are ordinarily employed much often than other types of artists to create large, overpriced decorative masterpieces.

Who is a graphic designer?

A graphic designer is somebody who creates a design by putting together images and typography. They will also be responsible for typesetting and illustration in a memorable and attractive way.

How to become a graphic designer

As with any professional occupation, you will need to follow a particular route if you wish to become a successful graphic designer. You need to be prepared to embark on a University course in the relevant subjects. You may also consider applying to art colleges for a more direct career route. You will need to possess innovative qualities as well as a considerable artistic flair.


All graphic designers will be comfortable using the latest computer based design software. You can become familiar with this media in the settings of your home. Do an online search to see what the best design software on the current market is. These programs are not expensive and often have free upgrades available on the internet. You should familiarize yourself with these tools from the very outset of your interest in graphic design.


As well as your qualifications you will need to show your future employers an impressive portfolio. This will contain all of your outstanding work to date and will offer insight into your potential ability. You can collate your drawings into a large binder or better still create your website for their perusal. The beauty of a website is that you can add a link to your job inquiry email, and your potential employer can browse through your site at their leisure.


As well as being an attractive career path, it is also a very competitive one. You should be doing everything that you can to distance yourself from the other designers out there. Here are a few hints that can make all of the difference:

Colors – You should understand the basics of colors before you start any fancy design ideas. If you use the right color for the design, you can make it jump off the page. Likewise, you can ruin an elaborate design by applying the wrong color.

Texture – Using texture correctly will enhance the design in a way you cannot by using color alone. You need to experiment with different textures to fully appreciate their effect.

Imagery – This should be used to balance the mixture of colors and texture. When all three are implemented correctly, you will have a killer design.

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Importance Of User Experience (UX)


The term user experience is widely applicable in many fields. User experience (often abbreviated as UX) describes a user’s experience interacting with any product or system.

In computer science, user experience comprises all of the user’s interactions with a given user interface or software system. User experience focuses on how a person feels about using a particular user interface design. What are their perceptions of the interface design’s utility, ease of use, and overall efficacy of the system? How do users rate and value the system and do they find using it simple and efficient?

Since these questions are at the heart of user experience, it is critical to understand that user experience is not only subjective but also dynamic– the needs and perceptions of a single user or groups of users are constantly evolving over time which means you as an interface designer must evolve with them.

Importance of user interface design to influence user experience

What exactly do we mean by user experience and why is it so important in web design? We can think of user experience as the ease with which customers can find what they are looking for on your website. People bring certain expectations to your site. They have needs, and they expect to satisfy these needs by shopping on your website. Customers, therefore, browse your website with the hopes of finding answers to their problems.

Many entrepreneurs and their web design teams are however yet to grasp the importance of user experience. Most will focus more on creating elegant websites that incorporate brilliant design techniques. In fact, many entrepreneurs use classic design as a competitive tool. We as such have plenty of dashing websites out there that aren’t making much money yet not-so-cute websites are doing brisk business. Why? The answer is in the user experience. If you want your business to sell, you must make the shopping experience easy and enjoyable so that customers don’t have a reason to leave your website before they place orders.

Web design must take user experience into account. This does not mean that a web designer should do away with elegant design. The important thing is to make sure that customers will have a satisfying experience on the website – which will make them stay longer and come back in future for more shopping.

Creating powerful user experience takes a lot of planning and careful design, and it’s not easy to dissect the entire anatomy of a well built retail website. However, some things do stand out. For example, a retail site must be easy to navigate. Customers are readily put off by cumbersome multilevel links and back buttons. The checkout procedure of a retail website is another area where web design fails.

Customers don’t need mind-numbing procedures when all they are trying to do is place an order. People will browse such a website, absorb all the information they want, and then proceed to buy from a different website where they find the ordering much easier. The shopping cart should be simple and intuitive – no need to frustrate customers who have spent the last thirty minutes checking out your products.

User experience design is one of the most important aspects of interface design because it deals directly with comprehending the people who will employ your product and make it successful. You cannot design a good user interface without knowing what people want and need, as well as why and how they need it. Knowing the user’s wants vamps up your interface design’s usability and contributes to the realization of the goals of the interface you are designing.

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